E-commerce and payments (enter Afterpay) has had plenty of innovation in the last few years, however, in-store retail shopping has remained relevantly stagnant since the 90s. Validated by hundreds and thousands of fed-up shoppers.Given the state of retail, we knew the industry was due for a shake-up. The pandemic was a driving factor, however not the only one.Years of built-up frustrations from poor staff service, queuing, lousy retail operations, and a sub-par in-store shopping experience. What was the inspiration behind setting the company up?TJ: TAGR was born out of pure impatience. Deliberately designed to checkout in as little as 10 seconds, with an award winning user experience. It's super simple shopping – allowing customers to walk in-store scan barcodes, pay on their phone using a variety of payment methods and go about their day. Delivering never before seen insights and analytics that drive critical business decisions for retailers, and introduce a new and exciting payment experience for shoppers.Our mobile checkout technology requires no app download, no user sign up and there are no nasty form fields. Distributing the checkout throughout the store and freeing up staff time to focus on what really matters selling and service.By digitising the in-store shopping process, we've been able to further close the gap between physical and digital. For merchants, it's about creating a mobile enabled workforce.
Allowing customers to shop on their own terms, and in their own time. The Australian firm’s scan and pay platform enables retailers to offer mobile checkout to their customers within a 48-hour period, with integration to their PoS system.RTIH: Tell us about RTIH.TJ: TAGR is all about putting the power of shopping back in the hands of customers. Timothy James gives RTIH the lowdown on TAGR, which recently announced a $1.15 million seed round. Startup interview: TAGR Co-founder Timothy James
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